Monkey Hill helps its clients engage effectively with health consumers, health care providers, researchers and policymakers. Combining sound strategic thinking with our knowledge of emerging trends and technologies, we create websites and other web-based tools that target your stakeholders where they spend their time — online. We also plan and write online content that connects, persuades and encourages action.
In the health and research environment, resources are always scarce. Monkey Hill can help you prioritize your online needs and focus your efforts on what is most effective and sustainable.
Before you choose your online tools and technologies, you need to be clear about what you want to achieve. What are your objectives in reaching out online? Who are your audiences, and what do you want them to know, believe or do as a result of your engagement with them? What resources you have to create and sustain your online communications?
We guide our clients through a comprehensive communication planning process to uncover the answers to these fundamental questions. Our “strategy first” approach will help ensure you’re reaching out to the right people, through the right platform, with the right message.
Monkey Hill offers complete management and support services for developing and launching your digital communication program – everything from creative, to coding, to staff training. We can also liaise with your in-house IT and Communications staff, as well as partners and funders, to ensure that your project progresses smoothly within your organizational environment.
Monkey Hill offers complete website design and development services using open source platforms and Content Management Systems (CMS). All our websites are developed according to the latest best practices in:
- [icon name=icon-caret-right]responsive design (mobile-friendly)
- [icon name=icon-caret-right]accessibility & usability
- [icon name=icon-caret-right]ethical Search Engine Optimization (SEO)
Depending on your specific communication needs and your resources, other tools and technologies may include:
- [icon name=icon-caret-right]Social media channels: Facebook, Twitter, Linked In, blogging, YouTube, photo sharing
- [icon name=icon-caret-right]E-newsletters
- [icon name=icon-caret-right]Online surveys using guaranteed Canadian service providers
- [icon name=icon-caret-right]Online donations
- [icon name=icon-caret-right]E-learning modules
We also develop and manage online content. We’re experienced in:
- [icon name=icon-caret-right]Writing/editing for the web
- [icon name=icon-caret-right]Social media management
- [icon name=icon-caret-right]E-newsletter production & management
- [icon name=icon-caret-right]Video production
Monkey Hill typically develops long-term relationships with our clients, providing ongoing support as they build their online presence. This includes:
- [icon name=icon-caret-right]Hosting, domain name registration and SSL renewals
- [icon name=icon-caret-right]Uptime monitoring & troubleshooting
- [icon name=icon-caret-right]Google analytics
Improvements & upgrades:
- [icon name=icon-caret-right]Site redesign
- [icon name=icon-caret-right]New features, site enhancements and custom plug-ins
- [icon name=icon-caret-right]Ongoing site maintenance
- [icon name=icon-caret-right]A full range of communication planning and support services, both online and off (e.g. print communications and media relations)
- [icon name=icon-caret-right]Evaluation of online communications
Also known by other terms in Canada’s health and academic sectors – such as “Knowledge Transfer and Exchange” or “Knowledge Mobilization” – Knowledge Translation (KT) is the practice of making research evidence available, relevant and useful to people and organizations that can benefit from it. It’s a continuous process that requires planning, outreach, collaboration, communication and evaluation.
As a certified Knowledge Translation Professional, Monkey Hill principal Alison Osborne uses KT principles and practices throughout her communications work with health and research clients. This includes:
- [icon name=icon-caret-right]Identifying and engaging a variety of stakeholders across the research endeavour and supporting them to work together as they develop, share and use research knowledge to benefit health and health care.
- [icon name=icon-caret-right]Developing sound and comprehensive communication strategies that help facilitate awareness, support and uptake of research evidence into practice.
- [icon name=icon-caret-right]“Telling the story” in a way that speaks to the needs and interests of various stakeholders across a range of communication tools and technologies.